Estimize Takes Stock Gamification One Step Further With Challenges

Estimize is a startup trying to discover the true "whisper number" of public stocks ? not just the official analyst consensus, but what Wall Street really believes. To make that happen, it's encouraging investors to post their own estimates ? and they're getting a little more incentive starting today, thanks to the new Estimize Challenges. CEO and co-founder Leigh Drogen previously worked at social finance startup StockTwits, where his roles included product manager and media director. Drogen says he first had the idea for Estimize there ? he sees it as the quantitative flip side to the conversations that you find on StockTwits. So each quarter, Estimize members can post their guesses for a company's earnings per share and revenue. Then you can see the aggregate prediction of the Estimize community, as well as current and past predictions for individual users.

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